You’ve just finished your track. You bounce it. Done! Can you send it around now?

Oh no, not yet! (Unless you want to miss your target…). Let’s see the few simple actions you need to undertake to make your track look pro when being seen by others.

 

Your track is the result of a carefully cooked recipe. What is in the dish must look awesome and taste yummy. You would not throw the food randomly on the plate and expect your guest to fully appreciate it, you’d arrange it as a nicely presented dish. Same goes with your track.

does your track look as appetising as this?

 

Let’s consider that it is a finished track. It has to be dressed up to look good to your listener, whether he/she is a DJ, a friend, a label, a blog, a tastemaker.

There is a little work that you MUST do before sending your track to the world out there. It might sound a bit complicated the first time, but it will soon become a habit, second nature.

So, what must you do?

 

1. Present a fully finished track

• Even if it’s called ‘demo’, it must be 100% finished.
• 100% finished means properly mixed, mastered, full length including intro, outro, full arrangement, final instrumentation… as if it was already on the radio.

 

2. Have a proper track

• Have these 3 versions always ready:
  • The WAV 44.1kHz (or 96kHz) 24-bit (or higher, but that’s not really useful) version, unmastered. Label it “Premaster” or “unmastered”
  • The WAV 44.1kHz 16-bit version. Mastered. Or at least having gone through a quick mastering chain (some EQ, stereoiser, and most importantly limiter with at least -0.3dB headroom). Indicate in the file name if it is a full master or a quick master.
  • The MP3 320kbps (nothing lower) and WAV 44.1kHz 16-bit version
• With a short silence at the beginning (0.2 to 1.0 second) and at the end (make sure the reverb tails go to a complete silence)

 

3. Name the file properly, label it, mark it, metadata it

• Look at the tracks in the market, they are always named with one of these templates:
  • Artist – Track (Original Mix)
  • Artist – Track (Xxx Remix)
  • Artist – Track (Original Mix) [Label]
  • Artist – Track (Xxx Remix) [Label]
• Yours is likely to be the top one of this list. When the label has hundreds of tracks to sort, it will simply delete any incompletely labeled one (who’s the artist? Is ‘demo’ a proper title? Is ‘ID03’ a finished track?… next!)
• Metadata is important. When playing the track on any player, the label representative will be comfortable if the tracks shows like a professionally finished track (even nicer with a graphics, even though it will probably be changed).
• In the metadata ‘comment’ field, have your contact (email). If the label can’t remember where the contact information for this awesome track is, at least you can still be found and contacted that way.
• You can look even more pro with the bpm, key, graphics, genre… these are not mandatory but they are nice to show.
• There’s plenty of software out there to amend metadata: iTunes, Mp3tag, MetaBliss, MediaMonkey…

 

4. Graphics?

• Not mandatory, especially since the label will make its own
• However, a nice graphic emphasises the finished look of your track
• It can also be useful if you want to show your track around before it is signed: it is so much more appealing if it has nice graphics

 

5. Determine which genre(s) your track fits in

• That may sound annoying or pigeonholing, but people like categories, at least to have a sort of reference
• That will also help you select the labels and DJs you’d like to send your track to
• Something which can help the label (and yourself) positioning your track is to list a few artists of similar sounding (even if your sound is totally unique, try to figure out between which artist and which artist it could be located).

argh, where is my track?

 

These steps, once you get through them, will show that you are a pro.

 

 

JP Lantieri

(tips for producers)

 

Your track is in good progress. You’ve added sound after sound, channel after channel. Each time you add an element, your track takes shape, and you get happier. You start singing along, tapping your foot, even dancing in your room/studio.

But now you realise that it sounds busy, clogged, tiring, messy… it’s far from sounding as clear and punchy as your current favorite tracks from your Beatport or Spotify.

all over the place…

 

Why?

One of the main reasons is that you possibly have too many elements in your track. Too many sounds which compete and create a mash (or even a mess).

Psychologically, we all have a tendency to keep anything that we’ve struggled to create, and we don’t like to delete it. As an analogy, look at your bedroom’s cupboard, it’s probably full of items that you never use, or that you keep because ‘one day’ they may be usefull. And years later you can’t stand it, you decide to make a big cleaning and you end up throwing or giving away a lot of those unused items. This does not change your life, but this feeling of having space in your cupboard is so refreshing… Well you get it, it’s quite the same in your track. Keep only what is useful. Each sound must be clearly heard and must have a purpose.

You’ve heard it many times: less is more. And it’s true: get rid of anything which does not contribute to the track or which makes it too complex. Be ruthless. But what to remove? Let’s see some examples.

 

dispose…

 

You’ve spent half an hour (or two days) making this drum loop with crazy effects which sounds awesome. You listen to it alone, it’s fantastic. You demute it and listen to it in the context of the track, and a few things can happen:

• You don’t really hear any difference; this loop does not really bring anything: save it for future use (in your ‘ideas’ folder – you have one, ya?, in your custom presets, in another project…) then mute (or delete) it.
• The track becomes so busy that it’s a bit messy, less clear. Same as above.
• It’s wow, so much nicer: keep it.

 

Adding a channel can sometimes come at the expense of another. Imagine that your drums/percu section already sounds nice. Then you just find a great bongo loop, and suddenly your drums have that superb grooving feel that was missing. But it sounds too busy now, not clear any more. Try muting another percussion channel and listen if you’d still get this awesome feeling while the whole thing would sound crisp and clear.

This is also valid at a more microscopic level:

• Adding a sine downer at the beginning of a suspended section while having a kick may require to delete this kick (2 very low frequencies stacking up can be desastrous).
• Stacking a woosh, a white noise and a crash cymbal on a hit may sound really harsh and painful and may require to delete one of those elements.
• Having the saxo playing on top of the guitar and of the singer may be really too distracting, requiring to remove one – or two – of these elements.
• Well, you get it…

 

If you have a reference track (and it’s a good idea to have one reference track whose sonic features you want to get close to), then regularly A/B your track with the reference one to evaluate if yours sounds as full, yet as clear, as the referenced one. It can make your ‘removal’ decisions easier.

When your track is well advanced, you should have a listening pass specifically focussing on this aspect, muting and unmuting channels to hear if it sounds better with or without this channel.

This is very important, as we have a tendency to easily add layers on top of other layers, and we naturally hesitate to remove anything (the good old fear of loss, or the fear of not maximising the time spent).

The more songs you’ll create, the easier it will be for you to recognise which channels do not contribute to the track (or which channels contribute to its mess…), and the easier it will be for you to decide whether to remove it if needs be.

 

all in place now

 

JP Lantieri

(tips for producers)

 

A little more than two years ago, I moved to London. I left a very comfortable life under the sun of Kuala Lumpur to settle in this exciting city of London that I had the pleasure to visit a few times. The main reason for my move was that London is a world capital of music, arguably the world capital of music.. The rare contenders could have been Berlin, Amsterdam, or Los Angeles.

Alas, London is not any more a world capital of music. I discovered during these two years here that the music scene is slowly – but steadily – dying, a movement which had started about ten years ago.

I met an incredible number of talented people here, and I’m very proud to have been along their journey. But these talents have less and less means to express themselves. The talents are there, however the opportunities for these people to express themselves have shrinked.

London, and UK in general, have seen the birth of incredible music movements throughout the world’s history, and has most of the time been leaders and precursors in shaping new styles and genres in the world. The Beatles, the Rolling Stones, the Sex Pistols, Led Zeppelin, Pink Floyd, Ed Sheeran, Queen, Oasis, Carl Cox, Calvin Harris, Elton John, David Bowie, Edward Elgar, Benjamin Britten, Adele, Genesis, Jamie Cullum, The Prodigy, The Chemical Brothers, and a few other thousand prominent names, in all genres, have all had a tremendous impact in the shaping of music throughout the history of our planet.

Besides – or even before – radio, TV or internet, the places where these talents are or have been made are live venues, from the classical salons to the night clubs. The clear decline of these venues in the UK (in the past ten years, a whopping 50% of them have closed in London) is strangling the artists.

I’ve met some people with huge talent who came to London to make their dream come true, and who eventually gave up. They will continue to make music, they will possibly explode somewhere else on the globe, but not in London.

So a global effort has to be made to revive the night life in the UK. Transforming the country into a series of posh buildings and of standardised chained restaurants will have the effect of creating a boring environment, and the secondary effect of diminishing the attractive charm of its beautiful cities (with its consequences on tourism among others). Who wants London to become a museum-city?

The definitive closure of Fabric, #15 club in the world (last DJ Mag pool), is an icon which disappears, showing the will of the UK authorities to not let the night life survive. Like in the Victorian or the Thatcher eras.

Closing more venues on drug related issues is a wrong answer to a real problem.

Remember the Prohibition in the twenties in the USA? Forbidding alcohol has generated a whole underground scene of dodgy venues, crime, and the rise of the mafias. The result has been the exact opposite of the goal.

Remember the tough regulations imposed on venues in Glasgow to curb down the use of drugs? Many venues closed, and the kids resorted to illegal and uncontrolled gatherings, making drug-related deaths – and crimes – increase significantly. So is closing more and more venues the solution? No.

– Education and prevention is one side of the solution.
– Chasing the drugs importers, fabricators and dealers is the other side.
– Closing venues is nowhere in between.

So as the trend is clearly here to continue closing down venues in the UK, and therefore relegating this country in a consumerism of music coming from more innovative countries (at least for some while, maybe a decade) and not allowing the local talents to develop, there is a conclusion for me:

London has lost its title of music capital.

 

So now I’m wondering: should I stay or leave?

JP Lantieri – 14 September 2016